Privacy Policy

1. Introduction

Welcome to the Decibels AI Ltd privacy policy. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

2. Important Information and Who We Are

3. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: First name, last name, username, or similar identifier.
• Contact Data: Billing address, email address, and telephone numbers.
• Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, and operating system.
• Usage Data: Information about how you use our website, platform, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

4. How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

• Direct interactions: You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email, or otherwise (e.g., when you request a demo).
• Automated technologies or interactions: As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns using cookies and server logs.

5. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., to keep our website updated, study how customers use our products/services, and grow our business).
• Consent: Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time.

6. Disclosures of Your Personal Data

We may share your personal data with third-party service providers acting as processors based in the UK or the EEA who provide IT and system administration services (e.g., cloud hosting providers, CRM platforms). We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

7. International Transfers

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
• Where we use certain service providers, we may use specific contracts approved for use in the UK (such as the International Data Transfer Agreement or standard contractual clauses) which give personal data the same protection it has in the UK.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

9. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact and Identity Data) for six years after they cease being customers for tax purposes.

10. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

If you wish to exercise any of the rights set out above, please contact us at our registered address.